India’s digital health landscape sees a silver lining during covid-19 pandemic

"Through the pandemic, we observed significant adoption of Digital Health in India: 2,000 rural towns accessed teleconsultation, with 80% first-time users and a 200% increase in e-pharmacy orders. Going forward, the ‘Digital Health ECG’ foretells a positive prognosis: 60% of patients from tier-1 cities and 65% of doctors said they will continue using digital platforms for primary care in a post-covid world, as per a BCG FICCI Report. The future looks promising but has challenges and opportunities to address, largely hinging on drawing insights from patient analytics.

Rohit, a patient in a rural tier-2 town, has begun teleconsultation to address his chronic pulmonary disorder. Today, he volunteers multiple sources of data in an increasing phygital world. Rohit adds genomics, profile and environmental data, diet information and grocery spend, and medical history into his digital application suite. As his condition progresses, his care team assists in adding biomarker (step count, lung capacity, etc.) data and a crystallized view of his insurance plan, while medical spend and income-bracket related information emerges. Through long-term care, Rohit’s in-app behaviour, responsiveness to digital marketing nudges, and larger online consumption footprint contribute towards a complete Patient360 view, enabling closed-care monitoring beyond the consultation. His care team remotely crafts a personalized care plan and schedules visits, while Rohit tracks his progress through simple readings. Going forward, these analytics will be bolstered by wearable IoT technologies, including smart gloves and haptic devices, furthering a larger trend towards the ‘bionic human’..." Lire la suite