From adherence to outcomes: The Patient Support Programme of the future

"Patient Support Programmes (PSPs) have traditionally provided a static type of support. Whether the focus has been for example patient education or adherence, the engagement through the support programme has often been ‘one-way’. Even when technology solutions are used, such as SMS-reminders, the set-up has been structured to deliver a non-personalised service without taking advantage of the direct link with the patient.

However, there is a new generation of PSPs showing the way by creating an integrated environment where human engagement, technology and data co-exist in symbiosis.

This new generation of PSPs are able to command a much more strategic role in an evolving pharma environment and new business models; the PSP of the future:
- Leverages technology to deploy scalable and personalised human engagement
- Captures real world data on health outcomes, establishing an evidence and insights engine that can feed innovative commercial arrangements
- Captures experience, operational and other patient data feeding a continuous improvement loop
- Creates a touch-point with patients that has the potential to bend the pharmaceutical value chain, drive category leadership, and turn the vision of patient-centricity into practice..." Lire la suite