Why are big brands like Nike giving up on fitness apps?

"Remember when every sports apparel brand needed an app to be cool? Ten years ago, the Nike+Apple partnership was in its ascendency, while Under Armour and Adidas were splurging millions acquiring fitness apps like MyFitnessPal and Runtastic. Back then, brand owners hoped that by mining our workout data from these apps, they could target us with personalized offers. The big idea was that if you knew how often someone went..." Lire la suite