From Gamification to the Metaverse: 7 New Ways to Engage Your Audiences — VR/AR Association

"From healthcare to hospitality and beyond, companies are leveraging the power of games to engage their audiences. Gamification. Motivational design. Edutainment. You might not have heard these words before, but the odds are you’ve experienced them in action. Each is defined by the act of applying gameplay elements to other activities, such as marketing, ecommerce or education.

Before anyone could ever experience virtual reality, gamification strategies were rising in popularity. Today, gaming expertise has gone from ‘rare niche’ to ‘common need.’ Here are seven ways the most future-focused brands are tapping into gaming to engage their audience:

There is no metaverse without game designers, developers, and engineers. This digital replica of our world is being built by many of the same minds behind our favorite AAA video games.

From avatar character artists to blockchain engineers, the demand for gaming talent has skyrocketed since the start of the race to create the best extended reality (XR) space..." Lire la suite