Why Apple and Johnson & Johnson's new heart study is a big deal for digital health

"Apple and Johnson & Johnson, a pharma giant, announced plans to team up on Tuesday on a new study that aims to study whether Apple Watch can detect a heart rhythm irregularity called atrial fibrillation among seniors, and encourage them to seek medical help.
Atrial fibrillation is a condition that can result in an increased risk of strokes and other serious outcomes. Those over the age of 65 are at much higher risk that their younger counterparts.
Although it might seem like yet another partnership between Big Tech and pharma, there are at least three reasons why this study is a big deal and an unprecedented move for both companies..." Lire la suite