AR Insight and Application Practice White Paper

EN BREF ...

"Industry Trend: • AR overlays digital objects and information on the real world. • Although dedicated AR headsets have arrived, most consumers today experience AR on the smartphone. • The real benefits from AR are when the user is mobile. This makes AR a perfect match for mobile networks. AR Device: • AR apps have been popular on smartphones for some time. Smartphone-tethered AR headsets will become the dominant form factor. By 2026, sub-$500 headsets will dominate as AR headsets become mass market. And the market will grow explosively. By 2026 we expect over 53M units to ship, generating over $30B revenues. • Dedicated AR headsets are largely an enterprise market today. It is characterised by high price points and low volume. The hands-free nature of dedicated headsets allows workers to perform tasks assisted by AR. AR Use Cases: • The top two use cases today are social & communication apps, and AR games. AR has already been integrated across all app categories, including innovations in education, retail, navigation, and health & fitness. • In the future, we expect that navigation will underpin other AR experiences, such as co-located gaming." En bref issu de l'étude.