The Anatomy Of A Good Digital Health Company

"Transparent communication, clinically-validated technologies, addressing real-life clinical needs; these might sound like no-brainer components to a digital health company since they are working in the healthcare sector. It is also a rapidly expanding one where investments were heavily channeled into during the pandemic.

However, some estimate that 90% of digital health startups will go bust or be ‘acqui-hired’ within a few years of being founded. If digital health represents the future of medicine and healthcare, it is important to understand why this is the case.

We previously dissected the reasons as to why digital health startups go bust and the human element that jeopardised promising digital health tech. So in this article, we decided to go back to the dissection room to explore the anatomy of a good digital health company. So let’s take our digital scalpel and get to the task!

Features of a good digital health company
Scalpel equipped and ready? Follow along the incision lines and you’ll find that a good digital health company will have the following elements:

1. Transparent communication through social media
In the age of the internet, social media is where a company can reach out to most people. By leveraging this reach, companies can build trust in their products/services through transparent communication. However, going against this trend doesn’t bode well for the company and its audience..." Lire la suite