EN BREF ...
« This evolution is creating new business model opportunities and operating model challenges for global health care and life sciences organizations. The next wave of digital health is upon us: digital therapeutics (DTx) is an emerging subset of evidence-based, clinically evaluated software products and services. Maximizing the clinical, financial and operational value of these new offerings requires biopharma, medtech and other health care stakeholders to rethink DTx as an entirely new platform-based business model and ecosystem to deliver outcomes and drive stakeholder awareness, adoption, engagement and growth. Projected to reach $5.7b in 2025, the global DTx market holds the promise of successfully delivering on the Institute for Healthcare Improvement’s Triple Aim: improved access to better quality care at a lower cost. Globally, payers and policymakers are gaining confidence in the clinical impact of DTx solutions and beginning to define tailored DTx reimbursement policies. In the US market, DTx solutions are gaining momentum due to streamlined regulatory approvals (i.e., U.S. Food and Drug Administration’s Software Precertification Pilot Program)2 and digital formularies established in 2020 by two of the “big three” pharmacy benefit managers (PBMs) in 2020 that certify clinical efficacy and outcomes, simplify pricing models and contracting, and facilitate reimbursement for DTx solutions. » En bref issu de l’étude.
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